Rajendra possesses over 14 years of diversified experience in Consulting, Strategic Marketing, Brand & Corporate Communication, Social Marketing, Direct Marketing and Sales. His research career started working as a Research Consultant with Indian Council for Market Research wherein he contributed towards accomplishment of several socio-economic projects for central & state government machineries, apex research bodies including NCAER, Rajiv Gandhi Foundation, WWF, along with several corporate houses. He was also associated with setting up of Insurance sector organizations spearheading the corporate planning & strategy wing and successful launch of the insurance brands, products, and more. As a strategy consultant he has been manoeuvring brands & individuals for successfully implementing mass media oriented reach-out campaigns and helping them in achieving desired results. He has a strong hold in areas of project planning, data management, execution & evaluation of projects primarily in the social, governance, food & public distribution, healthcare, tourism, insurance, automobiles sectors among others. With a varied experience across several sectors, currently he is entrusted with successful completion of projects at BRIEF and exploring new business avenues. He is an avid motorcyclist and traveller and looks out for opportunities to explore new destinations, which he shares through his blogs. His travelogues have been published across distinguished motorcycling magazine & websites.