Through consumer studies we provide an insight into the consumer’s mindset in terms of consumer motivations for choice and usage of the product/brand, various user segments and the perceived benefits of the product.

We provide a detailed and overall understanding of the market and help in strategic decision making. Various modules that can be identified as our strength areas include:

• Customer Satisfaction

• Consumer Behavior Analysis

• Price mapping of competing products

• Competitive Communication

• Concept Test

• Brand-Name Test

• Price Sensitivity Research